About WSMaker — Founder & Mission
Meet the Founder: From Economics to the Field
My name is Francesco Verolino. With an academic background in Economics and a deep passion for visual arts that turned into a professional photography career in 2017, I started running immersive photography workshops, masterclasses, and field tours across Europe in 2019.
For years, I experienced first-hand the daily operational bottlenecks every instructor faces:
- Predatory Platform Fees: Watching third-party ticketing platforms swallow 10% to 20% of gross ticket revenue on high-ticket masterclasses.
- Manual Payment Chasing: Chasing student deposits and on-location balance payments across messy WhatsApp threads and manual spreadsheets.
- Password Lockouts: Dealing with frustrated students locked out of digital preparation courses due to forgotten WordPress login credentials.
- Fragile Plugin Stacks: Struggling with 5 or 6 disconnected plugins (forms, calendar, booking, CRM, LMS) that broke on every major WordPress core update.
“Being useful to someone else is the true reason for any business. Any idea, any tool, any venture only makes sense if it first provides tangible, genuine utility.”
With my economic background, I knew how inefficient this was. As an active teacher, I knew exactly what the ideal platform had to be: a single, blazing-fast WordPress engine to manage live workshop stages, token-based Magic Link video masterclasses, in-browser social poster generation, and attendee CRM. 100% customizable, zero ticketing fees, and full data sovereignty.
Built by Experience, Engineered by Specialists
WSMaker is engineered as a sovereign Training Management System for WordPress creators. WSMaker is the result of months of intensive architectural design, field testing, and collaboration with a dedicated engineering lab specialized in modern Vue 3 SPAs, cryptographic security, and Stripe native integration.
We built it specifically for boutique cohorts and masterclasses (from 5 to 100+ attendees) — where teaching quality, direct student relationships, and brand independence matter most.
Our 4 Foundational Principles
Total Data Sovereignty
Your students and customer lists stay exclusively in your WordPress database. Zero external lock-in or data harvesting.
0% Commission Forever
You keep 100% of every ticket, deposit, and masterclass sale. We only charge a fair, predictable software license.
15-Minute Time-to-Market
From plugin download to live event and social promo in 15 minutes. 100% customizable with any WordPress theme.
Instructor-to-Instructor Support
Built by active teachers who understand real classroom workflows and ship continuous, battle-tested improvements.
Ready to Run Unforgettable Workshops?
Download WSMaker for free on your WordPress site and publish your first live workshop in minutes.